About VNN

Visit North Norfolk (VNN) is the offically commissioned Destination Management Organisation (DMO) and visitor guide for north Norfolk.

Visit North Norfolk, a membership organisation, operates on a not-for-profit basis and delivers the official tourism website and marketing activity on behalf of North Norfolk District Council. Visit North Norfolk, is the accredited authoritative DMO for north Norfolk and is affiliated with Visit Britain. It sits within the Local Visitor Economy Partnership (LVEP) for Norfolk and Suffolk.

About desination management organisations:

DMOs are organisations charged with representing a specific destination and helping the long-term development of the local visitor economy through targeted and strategic campaigns. Visit North Norfolk delivers two key aspects with the objective to grow the local visitor economy, which is worth £550m and supports nearly 12,400 jobs: support businesses by providing a major channel for communication and access to market for the tourism industry, and through the promotion of the area as an all-year round destination. 

Promotional activity:

Visit North Norfolk develops marketing campaigns to promote the destination at a national level, representing all business sectors in the local visitor economy. It also works as part of a coalition with other DMOs within the Local Visitor Economy Partnership for Norfolk and Suffolk, working together to grow the county’s visitor economy. 

Management:

North Norfolk District Council contributes to core costs. Income to run the business is also generated through private business sponsorship and business membership funding. Visit North Norfolk is a business-led DMO, operated by a group of local business leaders in partnership with North Norfolk District Council. This meets the Government's stated direction of encouraging businesses to become more directly responsible for tourism promotion. The Managing Director of Visit North Norfolk is Andrew Hird, General Manager of Woodland Holiday Park. The Visit North Norfolk Board comprises: Andrew Hird (Managing Director), Kayla Dunne (Brand Director), Cllr Liz Withington (Chair), Cllr Lucy Shires, Greg Munford (Chief Executive, Richardsons Leisure), Helen Millin (Director, Norfolk Hideaways) and Stuart Quick (Economic Growth Manager, NNDC).